life’s not a paragraph

corporate design was my elective class this semester. i was really excited for it because i thought it would be a great class for me to learn about branding and rebranding a company so i could take those skills to the non-profit field eventually.

it ended up being a little different than i expected but i learned a lot just the same. i think i have told you in previous posts, but i redesigned the logo, packaging, advertisements, brochure and stationary of guayaki yerba mate tea company, which is based out of california. they are this really incredible organic, fair trade and super sustainable tea company that exclusively sells yerba mate, a type of tea from south america. i really hate the current packaging and logo, so i decided that the company needed to have a face lift to reflect these awesome qualities.

this was a semester long project so ever few weeks we would switch and take on the next element of the rebranding. we started off with the logo, which is the most important because everything– the look, the feel, the colors– hangs on that logo. this element definitely took the longest. it was a bit of a struggle for me, but when i finally got it right, everything else started to fall into place (except for my brochure, that still needs some reworking haha). the stationary was next, then the packaging, then the brochure, then the website and lastly the ads. i am happiest with my packaging and the ads.

here’s the before and after logos:

here's the current logo

my redesigned logo