Hey Dude Settles for $1.95M Becoming the Latest Company on the FTC’s Hitlist as it Increases Focus on Online Reviews and Social Media Marketing

By: Kaylie Scalze Hey Dude has agreed to settle with the Federal Trade Commission for several charges, including misleading consumers by hiding negative reviews that gave their shoe products anything less than four out of five stars. Hey Dude willpay fines worth $1.95 million to the FTC and has agreed to several of the FTC’s… Read More Hey Dude Settles for $1.95M Becoming the Latest Company on the FTC’s Hitlist as it Increases Focus on Online Reviews and Social Media Marketing

The European Union’s Digital Services Act and its Impact on Digital Marketing

By: Kaylie Scalze   The European Parliament passed the Digital Services Act (DSA) in July 2022, requiring several major tech conglomerates to implement stricter safeguards on their online markets, social networks, and content-sharing platforms.  The DSA recently began fully applying to all VLOPs (Very Large Online Platforms) within the European Union.  Companies like Meta, Google, TikTok, and… Read More The European Union’s Digital Services Act and its Impact on Digital Marketing

Black-Owned Business during the Coronavirus Pandemic just might be saved.

The Coronavirus Disease 2019 (“COVID-19”) pandemic disproportionately affected Black and Brown entrepreneurs, compared to their White counterparts. From February to April 2020, CNN Business reported there was a 41% closure rate in Black-owned businesses and a 32% drop in Latino-owned businesses. Meanwhile, White entrepreneurs experienced only a 17% closure rate. However, Black and Brown entrepreneurs have received unprecedented support from Americans outraged by police brutality and the tragic murders of Breonna Taylor, George Floyd, and Ahmaud Arbery, while motivated to make a difference in racial injustice and economic inequity. In its efforts to promote equality and end racism, the Black Lives Matter movement has contributed to a sharp rise in Black-owned businesses ’ global online sales.… Read More Black-Owned Business during the Coronavirus Pandemic just might be saved.

Big Tech Companies Use their Position to Stand-up for Gay Rights in America

By: Emily O’Toole There have been disturbing legal events in the state of Indiana regarding the equality of all citizens. Governor Mike Pence signed a “Religious Freedom Restoration Act”(https://iga.in.gov/legislative/2015/bills/senate/568#document-f6915f8f) into law. This bill purports to expand the religious freedoms of businesses. The Bill infringes on the rights of a state or local government to substantially burden… Read More Big Tech Companies Use their Position to Stand-up for Gay Rights in America