This blog will address the FTC’s attempt to prevent deceptive advertising that has been an issue in the beauty industry following the vast increase in the use of social media influencers to market cosmetics products. The focus of this blog will be on the highly competitive commercial space of the beauty industry and how this has led to the use of deceptive advertising practices from large cosmetics corporations to target consumers through the use of various social media platforms and popular influencers.
… Read More Curtailing Cosmetics Companies—The FTC’s Attempt to Regulate Social Media Influencers in the Age of Influencer Marketing