Tag: marketing

Pay to Play: Google’s Antitrust Case Ushers in New Era For Regulators

By: John Garrasi   Antitrust regulation has seemingly taken a back seat during the last twenty years.  This apparent lull in government enforcement of antitrust behaviors has coincided with the rise of Big Tech.  To the delight of tech executives across the country, the government has largely failed to enforce regulations on tech companies since the… Read More Pay to Play: Google’s Antitrust Case Ushers in New Era For Regulators

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Vicarious Copyright Infringement Through Social Media Marketing

By: Lily Keene Increasingly, digital products are now a part of everyday life, opening the door to a new era of marketing.  With the growing popularity of social media platforms, many companies have shifted to various forms of digital marketing, including using social media “influencers” to curate promotional content for their brands.  Utilizing TikTok trends… Read More Vicarious Copyright Infringement Through Social Media Marketing

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Day in The Life of a Social Media Influencer

“Influencers” existed long before the term was even coined, but there has been a strong mystery surrounding them for years. Many individuals ask, what do they do all day? How do you become one? Is it as glamorous as it seems? There are many hypothetical answers, and misconceptions but there are real answers to them. Being an influencer is becoming a huge trend, but this industry comes with a lot of baggage.… Read More Day in The Life of a Social Media Influencer

JHTL

Curtailing Cosmetics Companies—The FTC’s Attempt to Regulate Social Media Influencers in the Age of Influencer Marketing

This blog will address the FTC’s attempt to prevent deceptive advertising that has been an issue in the beauty industry following the vast increase in the use of social media influencers to market cosmetics products. The focus of this blog will be on the highly competitive commercial space of the beauty industry and how this has led to the use of deceptive advertising practices from large cosmetics corporations to target consumers through the use of various social media platforms and popular influencers.
… Read More Curtailing Cosmetics Companies—The FTC’s Attempt to Regulate Social Media Influencers in the Age of Influencer Marketing

JHTL