By: Brianna Marquinez Kylian Mbappé, French soccer superstar, has registered a European Trademark (“EUTM”) for his legendary goal celebration pose.  This registration joins many other trademarks already in his collection, including his name, company logo, and famous quotes.  Since Mbappé has registered a plethora of trademarks, there has been growing discussion about how intellectual property… Read More Pose With a Purpose: Kylian Mbappé’s Celebration Trademark and Its Impact on Soccer Culture