By: Kaylie Scalze In the wake of a recent legal win for luxury brands, resale sites, and authenticators are looking to find new ways to fortify the authentication process for reselling luxury brand products. In March 2018, luxury fashion Brand Chanel sued luxury resale brand What Goes Around Comes Around (“WGACA”) for a laundry list… Read More Technology and the Fight Against Luxury Fashion Counterfeiting
By: Lily Keene Non-fungible tokens (“NFTs”) are assets that have been tokenized through a blockchain and cannot be replicated. The tokens are distinguished from each other by unique identification codes and metadata. They represent digital or real-world items like artwork and real estate. NFTs can be traded and exchanged for money, cryptocurrencies, or other NFTs.… Read More Birkins vs. MetaBirkins: Trademark Infringement in the Digital Sphere
By: Briana Polan Trademark protection has afforded producers the ability to provide source-identifying marks in order to reduce customer search costs in the marketplace. In many cases, a company will seek trade dress protection, a companion of trademark, which protects packaging or appearance of products. As with any law, various industries tend to benefit… Read More Hope for Fashion? Converse Attacks “Knock-Offs” in Trademark Infringement Case
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