GAGA Visits LEGO

Members of NESAD’s Graduate Association for Graphic Artists’, or GAGA for short, celebrate the end of the semester by visiting the LEGO North American headquarters in Enfield, CT to receive a private tour from MAGD student John Madrid. John is currently a Senior Art Director at LEGO and has worked there for 12 years now.

The tour included a sneak peak at unique LEGO setups that aren’t yet displayed to the public, a look into the creative process and development from start to finish of official LEGO product catalog and photo shoot, a story board setup of an upcoming catalog issue, and also the creation of giant LEGO character models! Members also received a tour of a mock store with mocked up LEGO package designs used to give designers a feel of how their product would look on shelves and ended with a stop at the LEGO gift shop!

 

 

Orpha Rivera, MAGD Graduate, Designs for Au Bon Pain

Oprha is one of two graphic designers for the entire Au Bon Pain corporation.  Her responsibilities include concept development, in house production, corporate identity/branding, social media, and advertisements. She works with everything you see in stores, from bakery tags to large menu panels.

She has been with Au Bon Pan for six months and has gotten to know the brand, as well as received a wide range of design projects, from designing PowerPoints for Human Resources to designing a campaign for a new product. Her position has allowed her to work with non-designers on a daily basis, from the head chef to the printers.

Orpha credits the NESAD Master of Arts in Graphic Design Program with helping her become a professional.  She learned how to create strong concepts, the art of critiques, as well as how to listen to criticism with a constructive ear.  She believes that brainstorming and having a reason for every element in her design proposals has benefited her greatly. When she meets with the Chief Brand Officer to discuss her design reasoning, she feels that NESAD has more than adequately prepared her to defend and communicate her ideas.

To see more of Orpha Rivera’s design work, please visit orpharivera.com

Keith Moskow Architect Influences Graduate Student Thinking

Keith Moskow of Moskow Linn Architects in Boston, has been a visiting lecturer in the Masters in Graphic Design department for years. He has provided inspiration for the Theoretical Project, also known as Urban Interventions, the final project in the Graduate Seminar class.

Based on student observations of the city of Boston and surrounding areas, they are asked to create a project that will add to the betterment of life in the city. The exercise is relevant in that it gives graduate student the opportunity to find and develop a project of their own doing just as they will be asked to do for their Thesis projects.

In a similar vein, Keith Moskow has created a summer program called Studio North, Building small-scale rural interventions.  Design students rarely have the opportunity to bring their ideas to fruition. This program offers a venue to imagine, develop and construct inventive design solutions.

For more information and to see examples of Urban Intervention projects visit: www.moskowlinn.com

 

See Studio North projects:  Swamp Hut, Chicken Chapel and Rolling Pig Pen. Click image for larger view.

Grace Murthy’s Malden Switchbox

 

Graphic Design Master’s Student, Grace Jullian Murthy, was recently accepted as a part of the Switchbox Program through Malden Arts, in Malden, Massachusetts.  While designing the POP ART box, she thought about the popping sound something electrical makes and decided to embrace this by connecting it to the art world.  Her goal was to create something fun and intriguing, hoping to inspire and bring together the people of Malden with the style of Pop Art.

Her second switchbox, entitled “Life Is Sweet” was in inspired from one of her father’s sayings.  The saying encapsulates the idea that we should not forget to appreciate the small things in life.  The shape of the switchbox reminded Grace of a gumball machine, something as a child she relished.  She sought to bring this nostalgic feeling to all viewers.

For more information on the Switchbox Program, please visit http://www.maldenarts.com/pages/Switchboxes_Completed.htm

Michelle Pergal, MAGD student, speaks on her summer internship with Artists for Humanity

This summer Graphic Design Masters student Michelle Pergal spent her time with young students and taught them design through the Artists for Humanity program. AFH is an organization that provides creative art projects for creative youth. It provides young artists with the unique opportunity of real client projects that matter, giving them a great head start.

Michelle helped out in the Graphics Department, which includes doing Graphic Design for professional clients. She worked with full time AFH employees and Boston high school students who are interested in the arts. The students were given a project by the National Grid that involved creating its community involvement brochure. Michelle worked with the students teaching them how to use Adobe InDesign and how to properly implement layout design and acted as a mentor for the students as they designed.

Michelle describes her experience:

“Working with the students was great. I loved working with the kids directly and learned a lot from them. They all struck me as being very well-informed and savvy. When I helped them out, they picked up on important concepts quickly.

It was a great real-world project to experience. Most people going into design don’t get that kind of exposure until they have started their career as adults, and these kids were the ones working on it as high-schoolers.

I could see myself in an environment like that in the future. I have always liked working with kids. They are inspirational and just fun to be around. It was awesome to be doing design, while at the same time working with and teaching kids, and being around a lot of other artists. Sometimes design seems like a solitary activity, but that is the furthest from the way things are at AFH. It is definitely a community, and there is never a dull moment.

I took away a lot from my experience there. Especially after this summer, I think what AFH is doing is absolutely crucial. All the kids that work there were so talented and invested, and without a place like that, they might not get to explore the arts as much as they do. Overall, I think there needs to be a dramatic increase in art resources for kids everywhere, and also more importance and validity attributed to it as an occupational choice. I think sometimes people don’t understand the incredible variety available to someone who decides to go into the arts as a career. I know I didn’t, or I probably would have done it to begin with.”

Spot Process – MAGD Graduate Show Opening – August 10, 2012

 


Emily Bassin, Jenny Procida, Cristina Pegnataro, Brittany Kearnan, Tom Agostino, and MAGD Program Director Rita Daly, at the opening celebration.

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Emily Bassin
Clear Report

Project Summary
I designed the branding and concept for Clear Report – an unbiased, investigative reporting and rating publication about corporate social responsibility. Through researching corporate social responsibility, I identified a need to combat the “good-washing” that is so prevalent in today’s corporate marketing campaigns, and to encourage corporate transparency. “Good-washing” is one-sided information about the positive impact that a corporation has on society. It comes directly from the corporation’s marketing departments and is not always accurate or transparent. I found that incentives and pressures need to affect the fiscal success of the company in order for companies to choose socially beneficial programs. By designing this system and brand for Clear Report, I was able to find a successful solution to pressure corporations into make more socially beneficial choices by increasing consumer power through knowledge.

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Jenny Procida
Men On Ice,  A Visual Exploration of Men’s Figure Skating


Project Summary
Men on Ice is an exploration of gender expression in figure skating. In the United States, figure skating is viewed as a feminine sport, and thus, the promotion of the men’s events often falls to the wayside. Throughout the thesis process, I explored the unique spectrum of male expression as seen in a stereotypically feminine context, as well as the artistic qualities of figure skating that set the sport apart from traditionally masculine sports.

Based on my research, I chose to create advertising in the form of banners, print advertisements, and a revamped logo for the International Skating Union. This new promotion of the sport celebrates the complexity of figure skating, as well as the many forms of personal expression found on the ice.

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Cristina Pegnataro
Vigilantibodies: A Food Allergy Awareness Campaign

Project Summary
I approached the thesis process as an opportunity to utilize design to bring clarity and accessibility to issues regarding human health. With a topic such as food allergies, so heavily rooted in science and research, it was important to identify the key characteristics that would resonate with the public and benefit from creative solutions. In order to “redesign” the way people think about food allergies, the public must gain knowledge about the problem through empathy with those affected.

Health and wellbeing are fundamental human rights, yet those with food allergies must constantly be on the defensive. No matter how vigilant they are, there will always be a careless chef, a hidden ingredient, a negligent babysitter, a contaminated utensil, or a mislabeled package. With the safety of the food-allergic in communal hands, it is important that the general public understand the daily challenges. Exposing the hidden dangers will demonstrate the potential severity of food allergies in order to influence behavior and encourage dilligence.

Vigilantibodies is a food allergy awareness campaign that aims to foster a sense of community and shared responsibility while at the same time empowering those with food allergies to view themselves as strong individuals.

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Bittany Kearnan
IM Celebrating Individuality
IM is an online space for middle and high school aged youth to express themselves and celebrate who they are through videos.


Project Summary
For my thesis project I created IM, an online community for middle and high school aged students to express themselves and celebrate who they are through short videos. The goal of this project was to challenge the public perception of our surface self, and show that we may be seen as one thing, but we are made up of so much more.

Through my research on reality TV, I found that we relate to participants on the show based upon exaggerated stereotypes that require little to no background information. How we perceive people on reality shows is the same as in our daily lives, and we make judgements based on how we perceive a person without knowing their personal story.

IM is geared towards middle and high school aged students who are in the midst of establishing their own identity. They are trying to figure out who they are, how they want to be seen, and how to express themselves. IM not only gives them a voice, but also lets them connect to peers who are like them, different than them, or who inspire them. It creates a community that celebrates what makes each of us unique, and what does not fit into a stereotype.

IM is designed to be interactive and engaging, encouraging middle and high school aged students to visit the website to watch videos, make their own videos, and reach out to others to create a community. The bright, lively colors create an inviting tone, while the black and white videos mute out the background so that the focus is on the people’s words and their stories. The videos highlight each person’s unique handwriting, making their story both personal and expressive.

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Tom Agostino
Bandwagon, Bands be heard

Project Summary
Bandwagon is a web-based community designed specifically for the promotion of bands and musicians not involved with a major media corporation contract, i.e. Sony, Universal, EMI or Warner. These money hungry corporations dominate the music industry accounting for 75% of the entire music market in the United States. There’s more music out there!

Utilizing web and mobile application design along with a comprehensive branding system, Bandwagon offers independent (non-major label) bands and musicians a community to increase their exposure, distribute their music to a wider audience and an environment to continually grow their fan base. The Bandwagon community also provides music lovers and the general public access to music and bands they wouldn’t hear on popular radio and television stations or see their music sold in big box chain stores e.g. Best Buy or Target.

The goal of Bandwagon is to help independent bands thrive, keeping the power of music creation, control and distribution in the hands of the musicians, bands and supporters and away from dominate media corporations.

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Old Friends Return: Malorie Landgreen 2010 & Orpha Rivera 2011 MAGD graduates meet again.

 

ATTENTION NESAD STUDENTS: WE NEED YOUR HELP KEEPING GIANT LIZARDS FROM ATTACKING BOSTON AGAIN!

How do we keep them out of the City? Why are they so angry? How can we deter them? Do they need a Coffee? Perhaps a Truce?

On a single 8.5×11 page, draw, design, sketch, whatever.
The emphasis is on the “IDEA” – but a good presentation is also key.
Submit your idea in single page PDF format to rita@dalydaly.com and rdaly@suffolk.edu with the headline, “Godzilla Contest.”

Due to overwhelming demand, the Godzilla Contest deadline has been extended to May 5th!

The top ten ideas will be announced and displayed on this blog.
First, Second, & Third place will win tickets for a high-speed ride around the harbor on the insanely fast CODZILLA !!!

Judges:

Rita Daly_NESAD
Jesse Vuona_Mullen Advertising
Greg Klee_The Boston Globe
Kevin Banks_Phoenix Media Group

Life After NESAD

Aaliah Al-Aali Re-Designs The Holy Qur’an

Some of the most inspiring design comes from a designer’s willingness to take a risk.

Aaliah Al-Aali, a graduate from the Masters program in Graphic Design from The New England School of Art & Design at Suffolk University, boldly decided to re-design The Holy Qur’an for her thesis project.

Through an exploration in calligraphy and pattern, Aaliah introduced the ninety nine divine names of Allah dressed in calligraphic pattern to show the journey of the Qur’an “as power from cover to cover.” The calligraphy flows smoothly throughout the spreads, “Moving unexpectedly like ocean waves, at times far away from the reader in small condensed weaving of details, and at times it surges to the forefront with strong presence of beautiful interlace of calligraphy.”

The pattern is based on the Islamic color scheme, a combination of ultramarine blue (the color of infinite), rich red (the color of nobility), orange, turquoise, and the color of majesty (gold).

The wave-like patterns reflect the beautiful and fluent style of the Qur’an while engaging the reader. The calligraphy’s feminine characteristics correspond with Aaliah’s desire to bring a feminine sensibility to the divine pages.

Aaliah began her thesis journey knowing she wanted to express the three sides of her self: a woman, a graphic designer, and a Muslim. She says her motivation for the re-design came from her desire to enhance the visual language of Islamic art serving the Qur’an and to, “enlighten the western minds with the richness of the Muslim cultural tradition. To be an ambassador of my religion and my country through my graphic work.”

Aaliah hopes to see her new digital design become a part of history. She would also be the first Saudi female Qur’an designer. Aaliah wishes to consequently encourage women to contribute to a variety of fields of interest and bring positive attention to Islam and Saudi Arabia “that got spoiled by media.”

People locally and internationally have been contacting Aaliah praising her design and requesting copies when the full design is complete. Aaliah admits that she prepared herself for “aggressive resistance reaction” towards her thesis project given the controversial subject. She describes one Arab individual who contacted her work as a, “liberal alienation movement!” Aaliah says, “I understand the protective mask they put on when it comes to religion, but they also need to understand that what I did was “halal” in terms of religious restrictions. And yes, I’d call it a movement but towards understanding Islam right especially in this time period for the Muslim themselves.”

Moving forward, Aaliah hopes to exhibit her work once the project gains popularity. Until then, you can view her design here.

Katie Sullivan Utilizes Design Skills to Fight Breast Cancer

NESAD alumni, Katie Sullivan, is using her design skills to help the fight against Breast Cancer.

Katie works for a nonprofit organization called Friends Fighting Breast Cancer. In 2011, FFBC pledged to raise $1 million in total giving by the year 2014. They are well on their way with $810,000 raised so far, all of which has been donated to Massachusetts General Hospital for breast cancer research. To honor their achievements, Friends Fighting Breast Cancer will be recognized on the Visionary Donor Wall at Mass General.

As a graphic designer for Friends Fighting Breast Cancer, Katie works on various material such as banners, flyers, t-shirt design and product design. She also worked on creating a solid identity for FFBC that “was modern and reflective of the new life the organization has taken on today and yet will also be something to grow with FFBC into the future.”

Katie believes that good design is vital for nonprofits because it makes them stand out from the crowd. Designing for nonprofits is not always easy. One challenge is the restricted budget. As a result, designers must, “flex their creative muscles and sharpen their problem solving strategies.” However, producing great design for nonprofits is the greatest reward. Katie explains, “Good visual communitcation is what portrays the message that evokes the response that viewers will be compelled to help – that in retrospect could potentially save lives.”

As a committee member of FFBC, Katie has also had the opportunity to help plan and organize different events and compeitions to help FFBC reach its $1 million goal such as the annual Pub Crawl through Boston, The Homecoming Hustle Road Race, and an exclusive shopping night at Michael Kors in Burlington.

Check out more on Friends Fighting Breast Cancer here.

Yvette Perullo Featured on GD USA

We have all heard about the importance of sustainable design, but how many of us put forth an effort to be environmentally resourceful in each project we undertake?

Yvette Perullo, who received her Masters in Graphic Design from The New England School of Art & Design at Suffolk University in 2008, is on a mission to teach fellow designers and students about the significance of sustainable design. Her efforts have been recognized by GD USA, a news and information magazine for the professional design community.

Yvette is a partner at Re-Nourish, an online tool that raises awareness on sustainable design and provides designers with information about how to make green and practical decisions. Yvette and her partner believe that good design should value people and their environment. However, the nature of graphic design often lends itself to the contribution of waste and overconsumption. Re-Nourish aims to overcome this obstacle.

GD USA isn’t the only organization to recognize Re-Nourish. It also won the Communicator Award of Excellence for an Activist Website and finished as a top-three finalist in the 2009 Cooper-Hewitt National Design Museum People’s Design Award.

Yvette’s work with Re-Nourish began with her thesis project she produced while at NESAD. She says, “The impetus for my thesis project, RethinkDesign.org, was to create a single sustainability resource for graphic designers, knowing the quicker and more accessible the information, the more likely a designer would make greener choices.”

A month after graduation, Yvette met Eric Benson, Assistant Professor at the University of Illinois at
Urbana-Champaign and the creator of Re-nourish.com, at a design conference. After discussing their work with sustainability, Yvette and Eric decided to combine their efforts. After ten months of collaboration with various designers and developers, Re-Nourish.com was launched in July 2009.

Yvette explains, “We expanded the tools such as: searchable greener paper and printer directories, easy-to-digest primers on print, packaging, and digital design, and a Project Calculator that let’s you plug in your project specs and it recommends ways to reconfigure the design to save materials and cost.”

Yvette is also passionate about teaching design and sharing her knowledge on sustainability with her students. In the classroom, Yvette strives to take an “entirely different approach to systems-based thinking.” She says, “The word ‘sustainability’ is often mistaken to mean ‘environmentalism’ but it goes far beyond that.” Since a large portion of products designers create end up in the trash, Yvette stresses the importance of considering the effects on the environment, human health, the economy, and society.

Check out the GD USA feature here and start learning more about sustainable design here!