Spines: An Exhibition of Reinvented Discarded Books

Spines: Central Axis from which Strength is Derived.

 

Literature, as a medium, has the capacity to convey our ideas, our emotions, and our thoughts. Such notions, be they factual or fictional, are bound together by the spine of the book. It is a structure designed to burden the weight of the context held within the pages: the tangible attribute that differentiates a book from a collection of letter forms.

The Spines exhibition is a collection of discarded books, appropriated and reinvented by the students of Graphic Design I, under the direction of Rita Daly. These pieces are our ideas, emotions, and thoughts, factual or fictional: their content, translated into original conceptions, remain founded upon and supported by the spines.

 

Nick DiStefano 2012 MAGD Graduate, at Atlantic Works Gallery

The Song Remains the SameAtlantic Works Gallery, East Boston MA 80 Border St. 02128January 2013 Show11VWocnWj7fJD18-XaTjGqfqBFh6VgGuaBrQswq8dqg

Music is a mind-altering tool as strong as any drug. Since many artists get ideas from other media and most visual artists listen to music when they work, Atlantic Works has launched a group show that celebrates art made under the influence of music.

These pieces raise the question, how can ideas raised by one art form find resolution in another? The exchange is lively and fun and it shows how profoundly art and artists reflect our time and our culture.

For more information on the show, please visit www.atlanticworks.org.

NESAD Hosts an AIGA Event

This past Wednesday NESAD once again hosted an AIGA Afta party. Put together by NESAD’s own group of MAGD group, GAGA, the event was meant to serve as a networking social for graphic design professionals and students and to act as a chance to mingle, cut loose, and have some fun.

AIGA, The Professional Association for Design, is a national organization that is a place to exchange ideas and information, participate in critical analysis and research, and advance the education of design. NESAD was given the privilege to host one of the “Afta series” events, a networking social event intended for after work.

The event was held at The CharlesMark Hotel on Boylston Street. Look out for futher events to be held by GAGA.

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January 2013 MAGD Graduates Thesis Show at DIGITAS

ma2We were afforded the wonderful opportunity of presenting the thesis work of our most recent group of Masters in Graphic Design graduates at Digitas, one of the preeminent agencies in Boston, and beyond.

It was a great occasion for all of our students, with their work viewed by, not only family and friends, alumni, instructors, regional designers, but a number of Digitas’ 700 employees at their Boston location.

“This is just what we should be doing as a department and as an art school. The work produced in NESAD’s masters departments, Graphic Design and Interiors, and our BFA programs in Fine Arts, Illustration, Graphic and Interior Design are unique, innovative and professional; worthy reasons for public viewing.” Quoted Rita Daly MAGD Program Director

The show, Departure Point, attended by upwards of 200 visitors, took place on Thursday January 24, 2013. Thesis project topics covered and incredible variety of subjects from a web site geared to forming a society of designers “Designation”, a way of seeing the consumers through selecting the beer they like most “For the Love of Beer” to “Alternia”, exploring the disconnect between education and technology.

Lastly we want to thank Digitas’ Recruitment Manager, Maureen Lawson, and Manager of Corporate Culture, Community & Connections Lori Magno for saying yes to our request and for their undaunted efforts in organizing and helping with show details.

Graphic Design Graduate Student -- Gateway Program Brochure

GAGA hosts a Professional Crash Course event

NESAD’s own design group, GAGA, put together an event set to learn the real world business practices of Graphic Design. Students were pleasured to welcome Professor Peter Bianco to present a three hour crash course lecture / Q&A of his Professional Practice class. Topics discussed were what to charge as a freelance Graphic Designer, how to construct a design proposal and a client contract, and how to market yourself and build relationships. The lessons learned during this session were valuable and greatly appreciated. To receive a copy of the slideshow presentation and mock contract files, contact Michelle Pergal.

 

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GAGA Visits LEGO

Members of NESAD’s Graduate Association for Graphic Artists’, or GAGA for short, celebrate the end of the semester by visiting the LEGO North American headquarters in Enfield, CT to receive a private tour from MAGD student John Madrid. John is currently a Senior Art Director at LEGO and has worked there for 12 years now.

The tour included a sneak peak at unique LEGO setups that aren’t yet displayed to the public, a look into the creative process and development from start to finish of official LEGO product catalog and photo shoot, a story board setup of an upcoming catalog issue, and also the creation of giant LEGO character models! Members also received a tour of a mock store with mocked up LEGO package designs used to give designers a feel of how their product would look on shelves and ended with a stop at the LEGO gift shop!

 

 

Jackrabbit visits NESAD!

Recently NESAD’s official graphic design club, Graduate Association of Graphic Artists (GAGA), held a luncheon critique and invited their friends from Jackrabbit Design to play. NESAD students brought in their portfolio or a current design project that they were currently working on while rabbits Dave Belyea and Kyle VonIderstein would provide critical feedback on their work and professional advice in the field of Graphic Design.

The event was a hit and GAGA plans to do similar events in the future! For more information on GAGA contact Michelle Pergal or Craig Dudley.

Be sure to check out Jackrabbit Design and apply for a job or a internship!

NESAD RETRO HOODIES NOW ON SALE!

Attention all NESAD students! The holidays are coming up and looking for something to get your friends or family? Perhaps just a gift for yourself?

Get a NESAD sweatshirt! They’re hand stenciled by NESAD students and are available in multiple colors, order soon though because a limited supply is available and the deadline to order is NOVEMBER 16th!

Print and fill out the order form below and bring to Josh at the front desk! CASH ONLY!

 

Keith Moskow Architect Influences Graduate Student Thinking

Keith Moskow of Moskow Linn Architects in Boston, has been a visiting lecturer in the Masters in Graphic Design department for years. He has provided inspiration for the Theoretical Project, also known as Urban Interventions, the final project in the Graduate Seminar class.

Based on student observations of the city of Boston and surrounding areas, they are asked to create a project that will add to the betterment of life in the city. The exercise is relevant in that it gives graduate student the opportunity to find and develop a project of their own doing just as they will be asked to do for their Thesis projects.

In a similar vein, Keith Moskow has created a summer program called Studio North, Building small-scale rural interventions.  Design students rarely have the opportunity to bring their ideas to fruition. This program offers a venue to imagine, develop and construct inventive design solutions.

For more information and to see examples of Urban Intervention projects visit: www.moskowlinn.com

 

See Studio North projects:  Swamp Hut, Chicken Chapel and Rolling Pig Pen. Click image for larger view.

Michelle Pergal, MAGD student, speaks on her summer internship with Artists for Humanity

This summer Graphic Design Masters student Michelle Pergal spent her time with young students and taught them design through the Artists for Humanity program. AFH is an organization that provides creative art projects for creative youth. It provides young artists with the unique opportunity of real client projects that matter, giving them a great head start.

Michelle helped out in the Graphics Department, which includes doing Graphic Design for professional clients. She worked with full time AFH employees and Boston high school students who are interested in the arts. The students were given a project by the National Grid that involved creating its community involvement brochure. Michelle worked with the students teaching them how to use Adobe InDesign and how to properly implement layout design and acted as a mentor for the students as they designed.

Michelle describes her experience:

“Working with the students was great. I loved working with the kids directly and learned a lot from them. They all struck me as being very well-informed and savvy. When I helped them out, they picked up on important concepts quickly.

It was a great real-world project to experience. Most people going into design don’t get that kind of exposure until they have started their career as adults, and these kids were the ones working on it as high-schoolers.

I could see myself in an environment like that in the future. I have always liked working with kids. They are inspirational and just fun to be around. It was awesome to be doing design, while at the same time working with and teaching kids, and being around a lot of other artists. Sometimes design seems like a solitary activity, but that is the furthest from the way things are at AFH. It is definitely a community, and there is never a dull moment.

I took away a lot from my experience there. Especially after this summer, I think what AFH is doing is absolutely crucial. All the kids that work there were so talented and invested, and without a place like that, they might not get to explore the arts as much as they do. Overall, I think there needs to be a dramatic increase in art resources for kids everywhere, and also more importance and validity attributed to it as an occupational choice. I think sometimes people don’t understand the incredible variety available to someone who decides to go into the arts as a career. I know I didn’t, or I probably would have done it to begin with.”