The New England School of Art & Design at Suffolk University
The Graphic Design Blog
For the newest Bacco’s ad our concept was to create a homemade feel by using the chalk texture for the artwork. The copy and images emphasis that Bacco’s fine foods and wine is comparable to fine art. The ad has changed into vertical shape with additional QR code which lead the viewers to baccos website. The chalkboard artwork was created by one of MAGD students, Felita Go.
impromptustudio created the newest ad as part of the series of Bacco’s ad for the end of this year. The ad has been published in the newest print of Improper Bostonian magazine. It shows the festive of the holiday season that’s coming consecutively.
What started as a simple well wish to Boston Marathon victims in May, has transformed into a student group of graphic designers who work with clients in the Boston area.
impromptustudio’s latest project is with local fine food and wine retailer Bob Bacco. The group, led by Professor Minko Dimov, is working on an ad campaign that includes 13 inserts with the Improper Bostonian. impromptustudio, did detailed research on Bacco’s store learning about the core values of the brand and purpose. Dimov aided the group in this process, helping them to deliver the message to audience effectively and efficiently.
Currently impromptustudio has seen two ads run in the magazine and looking forward to working on the next insert in January.
impromptustudio was created promptly after the Boston Marathon bombings. As a group of Master of Graphic design student taught by Professor Dimov, they wanted to do something for the victims through art.They came up with a “Bottles of Good” initiative, tucking healing messages and plant seeds into water bottles. “Water symbolizes replenishment—both on the marathon route and philosophically,” explains Dimov. “The seeds represent rebirth.” The students personally approached the Brigham and several other hospitals, and delivered bottles to 37 patients.
Each bottle’s message, signed by the class, read: “You are receiving this small token of empathy from a dedicated group of admirers. As young designers looking for inspiration, you stimulated our creativity and we decided to dedicate this piece to you. We admire your courage. It gives us hope and empowers us to live better. Please accept our love and warmest wishes for a speedy recovery and a fulfilling life ahead.”
Brigham and Women’s Hospital was wowed by the group’s compassion and asked them to create a larger installation, prominently displayed in the hospital’s lobby, to honor the victims. The team threw themselves into construction, liaising with hospital engineers and working outside of classroom hours to get the job done.
“I couldn’t speak more highly of these students,” says Kristen Koch, the hospital’s operations manager. “They worked day and night for ten days.” Koch says the display has captivated hospital staff and visitors alike. “One marathon victim even came on installation day to thank them personally,” she adds.
The design resembles a wishing well, representing a “waterfall of goodness overflowing with compassion,” Dimov says. Notes, cards, and banners are strung from the wall using yellow and blue ribbons, the marathon’s official colors, as well as from shoelaces tied as bows, a symbolic touch. Students also crafted a sign to accompany the mementos—the heartfelt message ends with a resounding “Brigham strong!”
The installation remains through July, but it’s just the beginning for Dimov’s designers. He’s now building what he calls an “impromptu studio,” an evolving space at Suffolk where civic-minded students can create art for hospitals, nonprofits, and other community partners. “It’s a bridge between the classroom and the real world,” he says. “After the response from Brigham and Women’s, we’re so excited and encouraged.”
Check Out “Wishing Wall” video: