Sometimes, the best source of inspiration for a designer comes from his or her personal background.
Amy Parker, a 2011 graduate, was faced with creating a brand and packaging suite for a class taken during her senior year. She called the brand “Ringmaster,” a name that was inspired by her mom. Amy’s mom, also known as Krickey, is a professional clown. Amy explains, “She and I share a love for amazing acts under the big top, and the history it represents. A Ringmaster is a person who conducts the variety show, so by calling the brand “Ringmaster” I intended the logo and imagery to playfully command your attention and showcase a range of different products.”
As the brand developed, Amy found new ways to express her love for the circus through “Ringmaster’s” visual identity.
Amy’s work was showcased on a popular packaging blog called thedieline. Along with her “Ringmaster” brand, the post also featured another packaging project she did while at NESAD. An exciting feat for any student, be sure to check out more here.
What advice does Amy have for future packaging students? “Sketch any idea, even if you think it’s ridiculous (often these are very exciting ideas), listen to feedback, and put passion and effort into the work you create.”
Check out more of Amy’s work.
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Amy Parker’s project has recently been featured on The Dieline, showcasing her innovative approach to packaging design. The feature highlights how her creative concepts and meticulous attention to detail set new standards in the industry. For those interested in unique DIY projects, check out How To Make Moonshine Without A Still it’s a fascinating read that complements Parker’s cutting-edge designs. Discover more about How To Make Moonshine Without A Still and explore its practical tips and techniques.