Orpha Rivera, MAGD Graduate, Designs for Au Bon Pain

Oprha is one of two graphic designers for the entire Au Bon Pain corporation.  Her responsibilities include concept development, in house production, corporate identity/branding, social media, and advertisements. She works with everything you see in stores, from bakery tags to large menu panels.

She has been with Au Bon Pan for six months and has gotten to know the brand, as well as received a wide range of design projects, from designing PowerPoints for Human Resources to designing a campaign for a new product. Her position has allowed her to work with non-designers on a daily basis, from the head chef to the printers.

Orpha credits the NESAD Master of Arts in Graphic Design Program with helping her become a professional.  She learned how to create strong concepts, the art of critiques, as well as how to listen to criticism with a constructive ear.  She believes that brainstorming and having a reason for every element in her design proposals has benefited her greatly. When she meets with the Chief Brand Officer to discuss her design reasoning, she feels that NESAD has more than adequately prepared her to defend and communicate her ideas.

To see more of Orpha Rivera’s design work, please visit orpharivera.com

20 thoughts on “Orpha Rivera, MAGD Graduate, Designs for Au Bon Pain”

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