Adapting Marketing Strategies to Market Shifts

Adapting Marketing Strategies to Market Shifts

Posted by: Allison Lakacha Marketing Specialist Suffolk University Center for Continuing & Professional Education Adapting Marketing Strategies to Market Shifts On one level, a marketing professional’s job may seem straightforward. The basic objective is assessing...

The Buyer’s Journey: How to Create a Customer-Centric Sales Funnel

Posted by: Allison Lakacha Marketing Specialist Suffolk University Center for Continuing & Professional Education   The Buyer’s Journey: How to Create a Customer-Centric Sales Funnel The process through which a person becomes aware of a need, evaluates...
Guide to Marketing Strategy: Examples and Tips

Guide to Marketing Strategy: Examples and Tips

Posted by: Allison Lakacha Marketing Specialist Suffolk University Center for Continuing & Professional Education Successfully launching a business remains one of the most difficult challenges that entrepreneurs face. According to the U.S. Bureau of Labor...