Hulu: Watch NBC online, Embed TV Shows on Your Blog or Myspace Page

Hulu came out of its private beta a week or two ago, and now anyone can access the site. As a private beta tester, I had been catching up with episodes of The Office ever since the series left iTunes, which I am still not happy about. I’d much rather watch these episodes on my iPhone during my commute, and the unfortunate part about Hulu is that it doesn’t offer TV shows for download. Instead, you are stuck watching them in streaming video on your computer complete with, yes, advertiser commercials.

However, the site’s layout and design is pretty user friendly, and the most ingenious aspect of Hulu (and the most fun) is that you can grab the embed code for an entire TV show, or even just a clip that you create, and embed it anywhere you want. Giving fans, viewers, and users the ability to do this without having to rip the content themselves is certainly a plus for most of us, and for NBC, who doesn’t want to see unauthorized, copyright protected clips on YouTube and elsewhere on the web. It appears that Hulu has decided not to fight the tide on this one. The commercials come with the clips when you embed them (a boon to Hulu and its advertisers), and when viewing one of their videos on a blog or elsewhere, double-clicking it brings you back to Hulu’s site (as in YouTube’s model). I’d highly prefer viewing without the commercials of this were ever a possibility, and I’d still like to see the ability to download entire episodes (without DRM) and remix the clips. Still, the functionality Hulu is providing its users is a step in the right direction.

Sadly I can’t get it to work here, but I’ve tried it elsewhere and it’s working in most places. Pretty cool!

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Two Big Media Holdouts Open Up

As a big fan of Web 2.0 and free and open access, I was excited today to see that two old-media holdouts, Sony BMG and the Wall Street Journal, took progressive steps toward rethinking their business models and opening up access to their content.

The WSJ announced today that it will open up free access to all of its editorials, op-eds, video interviews and commentary which were previously only viewable to paid subscription customers. No doubt this decision came, in part, from increased pressure and competition from the blogosphere. Although the Journal is not completely free yet, I am looking forward to accessing these free features and think the company will eventually discover what the NY Times did: although free, open access is clearly good for consumers, it is also good for business.

On the music front, Sony BMG, (Sony’s music division), announced today that it would finally rollout their music catalog without DRM, Digital Rights Management. Continue reading “Two Big Media Holdouts Open Up”