If you doubted that social networking is more than just a passing fancy, consider that Birmingham City University (UK) will be offering a one-year Master’s program beginning next year.
http://www.telegraph.co.uk/scienceandtechnology/technology/5073683/University-offers-social-media-degree-about-Facebook-Twitter-and-Bebo.html
There is apparently disagreement as to whether or not the program content is really going to have an audience. While the program’s creator has created the program “nor for freaks or IT geeks”, it has been criticized as being too simple and “…a complete waste of university resources,” according to one student.
Personally, I think the focus on the tools is the wrong approach to education. It seems shortsighted to me to teach people how to use Facebook and Twitter and other social networking tools as an end unto itself. The technology is always changing, and it seems to make most send to use technology as tool to help achieve instructional goals and objectives. the technology should be “subservient” to the higher good of learning.