When I was in the 4th and 5th grades, a popular toy that had come back into the light was the Yo-Yo.
Everyone had a Yo-Yo, but not just any Yo-Yo, a Yomega Yo-Yo. My mother at the time was not up on the current pop culture and one day bought meet a Yo-Yo (it wasn’t a Yomega). I brought the Yo-Yo to school to show my friends, and I was laughed out of the schoolyard, because it wasn’t a Yomega.
I look back now and see how popular culture truly affected how cool you were in school. If I had a Yomega maybe my status with the other kids wold stay the same, but because of a little toy my life in the 4th and 5th grades was changed forever