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It would be great to know how much a domain name is worth if you are searching for one that has the potential to become famous. The vast majority of customers and business owners can’t give the right answer to this question on their own. Domain valuation services, such as the Saw.com domain appraisal tool, which may assist you in determining how much a domain is worth, are excellent resources to be aware of and take advantage of.
Keep Things Simple
Complexity, smart language, homophones, digits, double letters, and words that are either lengthy or difficult to spell should be avoided wherever possible. The general rule is that a domain name that is short and to the point is easier to remember and also helps enhance brand awareness. Additionally, it is preferable to utilize everyday phrases rather than unfamiliar acronyms wherever possible. Moreover, try to avoid using real numerals and dashes that separate phrases. If the website is for your firm, you should, of course, try to acquire the genuine name of the company whenever it is available.
The Shorter the Better
Although, in theory, your domain name might be up to 67 characters long, the reality is that in this particular aspect of life, shorter is better. The ability to easily recall the domain name and the decreased likelihood of making a mistake due to typographical errors or misspellings are two of the most significant benefits that shorter domains provide. Simply put, a shorter URL means that more people will find it when they look for it online.
Don’t Let Anybody Buy Your Domain
Usually, a corporation may authorize a web designer or employee to register the company name on their behalf. Your biggest fear should be that someone else acquires all of your hard-earned “real estates” on the web. Your former web developer might ask for $2,800 in exchange for transferring back control of your domain if things go south. Never sell or provide permission for anybody else to acquire your domain name on your behalf. This is the most important item to keep in mind from this whole list.
Do Not Use a Domain That Contains Hyphens
Throughout my career, I have been exposed to a substantial amount of discussion around the use of hyphens in domain names. When people are looking for a business, the great majority of people do not consider including hyphens in the domain name since, in my professional view, the vast majority of domains do not contain hyphens. As a consequence of this, the likelihood of your making slip-ups and mistakes is increased. Also, when you say a domain name with dashes in it, the natural flow of what would otherwise be a great domain name is broken.
Utilize Keywords for SEO
The most useful piece of advice that I can provide for you is to get a domain name that is similar to the name of your company. This likely won’t be accessible, or you can decide that you want your domain name to include other phrases that are relevant to your sector. Even after all this time, I can’t shake the conviction that, in the ultimate scheme of things, your brand is much more essential.
My experience has shown that including relevant keywords in a website’s domain name may help that website get a better rating on search engine results pages (SERPs). It is important to bear in mind that your domain name is NOT the end destination when it comes to search ranking; rather, it is only one criterion out of hundreds. This is true regardless of the conditions. The most effective tactic is to select a name that doesn’t cost a lot of money, is simple to pronounce, and is easily associated with the brand of the company.
Make It Easy to Remember
As more people go to your website for the information that it provides, the value of your domain as a whole can go up as a result of this trend. This indicates that the part your domain plays in the marketing of your company or organization is highly significant and deserves the utmost attention that you can offer it.
Does your domain make sense? Does it seem enjoyable, fascinating, or descriptive in a fluid manner? Not just to you, but also your mother, uncle, children, and the barber down the street? Do an experiment in which you tell a small group of people the suggested domain name and then ask them a week later if they can remember it.