Tuesday, May 10th, 2011...10:42 am

graphic design II

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one of my two classes with my favorite professor, annemary, i think i  got some of my best projects out of gd2. i know i have some previous posts about the projects in this class, but i am going to go over each one generally so you can get an idea of the assignment and my own interpretation of it.

we did three major projects in this class. the first one was the non-profit event invitational. we had to chose a non-profit, take and existing event/create an event and then make a sustainably designed invitation to that event. we had to know all the details: when, where, who was the target group, how we were sending it, how they were responding, etc

i chose the FEED Foundation immediately. i had already known a considerable amount about the organization and its ties to the world food programme so i knew it was the perfect non-profit for me. but then i had a very hard time choosing what event i was going to do. i went back and forth and back and forth, thinking of idea after idea that just didn’t seem right. i even had an event brainstorming session with my friend marissa who was in my class. i finally (with a lot of help from everyone else) developed the idea of a movie premiere. i got in contact with the foundation and got some logos and photos. then i created a self-mailer that would act as an informational poster on one side and a movie poster on the other to announce the premiere. my ideal target audience would be college students, like myself, that wanted to learn more about the issues of hunger and poverty. i am really proud of the final product.

our ext project was to work with keep a child alive, alicia keys’ non-profit which works with HIV/AIDS victims in africa and india. annemary had worked with them last year to design the shirts for their team in the new york AIDS walk in may. they loved working with her class so much that they wanted to do it again! it was awesome to do this project because we got to have client skype sessions and got to have a little taste of what it was like to work and design for a real client. the t-shirts that everyone designed were so incredible, i am glad that i didn’t have to choose. my shirt ended up getting second place (yay!) but saige’s shirt was the one that actually was getting printed and sold in the kca store! i don’t think the shirt is on there yet, but keep an eye out for it, especially in the pictures from the AIDS walk in new york this past week.

our last project was to do a personal catalog. we could make it about anything we wanted. i decided to go a little conceptual (which proved to be more challenging but worth it). my ten items were ten little things that make me happy– like jumping into a pool or the foam at the end of a latte. it was really fun to take all of the photos and then create the narratives to go along with each item. i made my second-ever book cover with book board and after a failed attempt, it worked out great!

overall, this class really helped me push myself. if you had told me i’d be making books at the beginning of this semester, i never would’ve believed you. and now i have two. 🙂



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