Marketing Strategy:
A Customer-Centric View
Earn a Certificate in Marketing Strategyfrom Suffolk University CCPE. Register Now - Payment Plans Available!
START
May 13, 2024. Register by May 8, 2024.
DURATION
8 weeks. From May 13, 2024 – July 7, 2024.
COST
NOW $899. Payment plans are available.
FORMAT
MARKETING STRATEGY CERTIFICATE PROGRAM
Build New Skills. Develop New Competencies. Create Customer-Centric Marketing Strategies.
In the global marketplace, companies face intensifying competition, eroding loyalty, and shifting consumer needs. Applying a strategic approach to the marketing plan is more important than ever before. This course is designed to introduce you to the essential components of a customer-centric marketing strategy and how to apply the core concepts to both large and small marketing strategy plans.
After completing the Marketing Strategy Certificate at Suffolk University’s Center for Continuing & Professional Education (CCPE), you will be able to apply the concepts to your current work immediately.
Why Earn a Marketing Strategy Certificate?
Marketing strategies help companies position themselves in competitive markets. Mastering marketing strategy can prepare you to launch your marketing career or advance into a more specialized role. Earning a marketing strategy certificate can provide you with the skills you need to upskill in your current role or advance in your career.
Learning marketing strategy develops several important skills that are valuable in various professional settings. Some of the key skills that marketing strategy development fosters include:
- Strategic Thinking: Marketing strategy requires the ability to think critically, analyze market trends, identify opportunities, and make informed decisions.
Skills Acquired: set long-term goals and devise plans to achieve them. - Market Research and Analysis: Marketing strategy involves conducting thorough market research to understand customer needs, market trends, and competitor landscapes.
Skills Acquired: data analysis, market segmentation, and identifying target markets. - Consumer Behavior Understanding: Marketing strategy requires a deep understanding of consumer behavior, preferences, and motivations.
Skills Acquired: analyzing consumer insights, identifying buying patterns, and tailoring marketing messages to specific target audiences. - Communication and Messaging: Marketing strategy involves crafting compelling messages and value propositions to effectively communicate with target audiences.
Skills Acquired: creating persuasive content, storytelling, and brand messaging. - Brand Management: Marketing strategy development enhances skills in brand management, including brand positioning, brand messaging, and brand equity building.
Skills Acquired: create and maintain a strong brand identity that resonates with customers. - Integrated Marketing Planning: Marketing strategy requires developing integrated marketing plans that align various marketing channels and tactics.
Skills Acquired: campaign planning, budgeting, and resource allocation across different marketing platforms. - Data Analysis and Measurement: Marketing strategy involves tracking and analyzing marketing metrics to measure the effectiveness of marketing efforts.
Skills Acquired: data analysis, performance tracking, and making data-driven decisions. - Adaptability and Problem-Solving: Marketing strategy requires individuals to adapt to changing market dynamics and solve complex problems.
Skills Acquired: agility, creativity, and finding innovative marketing solutions. - Collaboration and Leadership: Marketing strategy often involves collaborating with cross-functional teams and leading marketing initiatives.
Skills Acquired: teamwork, negotiation, and project management. - Ethical Decision Making: Marketing strategy development emphasizes the importance of ethical considerations in marketing practices.
Skills Acquired: ethical decisions, maintaining transparency, and building trust with customers.
Program
Information
At A Glance
Easy Registration
Fully Online
NOW $899
4 Hours/Week
Start May 13, 2024
Program Information At A Glance
Easy Registration
Fully Online
4 Hours/Week
Start Jan. 8, 2024
NOW $999
Learning Outcomes
After completing the Marketing Strategy Certificate online program, students will be able to:
Benefits of Suffolk CCPE’s Marketing Strategy Certificate
Strengthen your market research, strategic thinking, and customer communication skills.
Affordability
Bring your skills up to date with the Marketing Strategy Certificate program at an affordable flat rate of $999.
Complete coursework on your schedule with an asynchronous format that incorporates weekly live sessions.
Enroll in the Marketing Strategy Certificate program with no prerequisites.
LEARN MORE
Take a Self-Guided Tour
Are you interested in getting a preview of the certificate modules in our online learning platform? Take a self-guided tour through the platform to gain a better understanding of the content, structure, assignments, interactivity, navigation, and much more! You will not have to sign up or login to take the tour.
Who Should Enroll?
Marketing Professionals
Marketing professionals, including marketing managers, marketing executives, and marketing specialists, should have a strong understanding of marketing strategy. It helps them develop comprehensive plans to reach target audiences, position products or services effectively, and achieve marketing objectives.
Social Media Influencers
Social media influencers can benefit greatly from strategic marketing. Strategic marketing involves planning and implementing specific marketing activities to achieve certain objectives. These include targeting audiences, brand positioning, content planning, partnerships and collaborations, Measurement and Analytics, Monetization Opportunities and long-term growth.
Small Business Owners and Entrepreneurs
Business owners and entrepreneurs need to understand marketing strategy to effectively promote their products or services, attract customers, and achieve business growth. Learning marketing strategy can help them develop marketing plans, identify target markets, and differentiate their offerings from competitors.
Sales Professionals
Sales professionals can enhance their effectiveness by learning marketing strategy. It helps them understand customer needs and preferences, create compelling value propositions, and align their sales efforts with overall marketing goals.
HR Professionals & Talent Recruiters
Strategic marketing can greatly benefit recruiters by helping them build a strong employer brand, reach targeted candidates effectively, create compelling job advertisements, build talent pipelines, establish relationships with candidates, make data-driven decisions, and manage employer reputation. These benefits ultimately contribute to attracting and retaining top talent for the organization.
Product Managers
Product managers play a critical role in bringing products or services to market. Understanding marketing strategy allows them to identify target markets, conduct market research, and develop product positioning and messaging that resonates with customers.
Curriculum Overview
- Module 1: What is marketing strategy?
- Module 2: Know your audience and competitors.
- Module 3: Positioning and measuring.
- Module 4: Strategic marketing tools.
Frequently Asked Questions
How will earning a certificate benefit my career?
The certificate program provides focused coursework in a specific field. Earning a marketing strategy certificate online allows you to grow your marketing expertise and stay current with industry trends. By building career-focused knowledge and skills, you can launch a new career or advance in your current role.
How long will it take to complete the Marketing Strategy Certificate online program?
The Marketing Strategy Certificate program at Suffolk CCPE takes 8 weeks to complete.
How can I enroll in the Marketing Strategy Certificate program?
You can enroll in the Marketing Strategy Certificate program using the online registration system. Suffolk does not require prerequisites to register. You can sign up with our online registration system to submit payment and reserve your spot.
How much does the Marketing Strategy Certificate program cost?
Enrolling in the eight-week Marketing Strategy Certificate program costs just $899.
What is a professional certificate equivalent to?
Certificates are professional credentials that show you have completed a certain level of education or training for a subject or career discipline. For example, the marketing strategy certificate program focuses on market research and strategic planning. Unlike degree-granting programs, certificate programs take less time and do not require general education requirements or electives.
Request More Information
We are here to help you succeed! Do you have additional questions about our Marketing Strategy Certificate Program? Would you benefit by speaking to a member of our team about this certificate program? Please fill out our form and a member of the CCPE team will get back to you within 1 business day. You can also email us at ccpe@suffolk.edu.
Learn the Tools to Apply a Strategic Approach to Your Marketing Plan.
Registering for this certificate is easy. There are no prerequisites to earning this certificate, we do not require an application, and there is no admissions process. Simply use our online registration system to submit payment and reserve your spot. Please note that payment plans are available. Email us at ccpe@suffolk.edu for more information.
Meet the Faculty
Julie Corwin
Julie Corwin teaches Marketing Strategy. She is currently a management consultant with expertise in strategy, marketing, and health policy. From brand-building for one of the nation’s most innovative hospitals and medical centers, to her work at the forefront of online graduate education, Corwin has a powerful record of creating market share and first-rate branding and messaging for complex organizations undergoing great change.
A consultant for higher education and healthcare business and marketing clients, Corwin has worked as VP of Corporate Communications at Coverys, the nation’s fifth largest medical liability insurance firm where she led the rebranding of the company. Corwin also led marketing and communications for Northeastern University’s College of Professional Studies, a pioneer in distance learning online education. There, she steered the enrollment marketing strategy for a portfolio of nearly 80 degree and certificate programs.