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Ch. 1 Introduction and Overview
Ch. 2 The History of the Study of the Business of Media
Ch. 3 Theories and Approaches to Study the Business of Media
Ch. 4 Economics
Ch. 5 Politics
Ch. 6 Technologies
Ch. 7 Civil Societies
Ch. 8 Cultures
Ch. 9 Labor

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Nielsen Measurement (p.202)

Nielsen Measurement (p.202)

Video Title: How do TV ratings work? (BrainStuff)

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Ch. 1 Introduction and Overview
Ch. 2 The History of the Study of the Business of Media
Ch. 3 Theories and Approaches to Study the Business of Media
Ch. 4 Economics
Ch. 5 Politics
Ch. 6 Technologies
Ch. 7 Civil Societies
Ch. 8 Cultures
Ch. 9 Labor

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