I was teaching an intensive class on political marketing at the graduate level at Tamkang University in Taipei, Taiwan. I arrived there on the 1st of March and was in Taiwan until the 18th. The students had to do research, write papers, take a test and make oral presentations. Topics included branding, segmentation, market research, targeting, narrowcasting and an overall examination of the impact of consumerism on democratic values.
I was excited to come to Tamkang and Taipei given my prior travels in the PRC. It is very useful to see how these two places resemble and differ from each other. I learned a great deal about Taiwan during my short stay and hope to return in the future.