Inventing DYAStudio: The journey of a creative mind that believes design, art and strategy can change the world

featureimage-1Five years ago Eileen Riestra (Graphic Design 2005) decided to establish a company that would provide creative solutions and strategies for businesses in Puerto Rico and the U.S. Ever since she was a teenager she had dreamt of changing the world through design, technology and innovation. During her years at NESADSU, the dream edged toward reality and DYAStudio was conceived.

imageEileen left NESADSU upon graduation and returned to Puerto Rico, where, after two years learning the intricacies of the business from some of the most competitive firms in Puerto Rico, she opened DYAStudio ( in 2007. Through the world-wide recession, through good days and better ones, she managed to mold her business into one of the most innovative design firms in Puerto Rico.

Now, five years later, DYAStudio is celebrating its 5th anniversary and Eileen has clients from Boston to London and from Florida to Mexico and back to Puerto Rico. With five employees in equally diverse locations image-2(Puerto Rico has no design schools of its own, so the pool of local talent is small), they carry on their brand development, website design, environmental graphics, social media and new product development, if necessary by Skype and PayPal. It all works and she’s busier than ever.

In 2012 Eileen was given the opportunity to attend the prestigious Yale School of Management in New Haven. The program provided her with the tools, theory and experience she needed to become a prolific entrepreneur. The creative side of the company acquired a successful business edge and DYAStudio strengthened its position in the market through interactions with some of America’s most successful business people.

As DYAStudio continues to grow, Eileen is always willing to talk with NESADSU graduates in Graphic Design, who might be able to contribute to the firm’s continuing success. If you think you might be that candidate, contact Eileen at